And it was a far cry from a dating show that purported to “serve the people.” Not surprisingly, widespread outcry only augmented the fame of the shows and their contestants, and SARFT—China’s State Administration of Radio, Film, and Television—eventually took action.
In 2010, SARFT urged domestic TV stations to remember their social responsibilities and promote virtues advocated by the Chinese Communist Party.
In 2010, an unemployed male suitor on asked a female contestant if she’d go on a bike ride with him for a date.
But over the past 30 years, these customs have been upended.
I’ve studied how traditional Chinese marriage rituals have evolved in response to globalization.
It took decisions about love and marriage from the private home to the very public domain of broadcast TV.
For Chinese romance, this was its own “great leap forward.” By the early 1990s, Chinese TV networks found themselves in fierce competition with one another.