So perhaps it should come as no surprise that as the popularity of online dating has risen, so have prices.A decade ago, many sites were free or had minimal fees of around a month. “Finding a soul mate can cost you.” As the data breach of the adultery website, Ashley Madison.com, has shown, online dating doesn’t come cheap — in terms of monthly fees and, in extreme cases, public embarrassment and lawyer’s fees in divorce court.
In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.
Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.
Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.
And some sites, like Plentyof and Ok Cupid, offer basic membership for free.
But most subscription sites automatically renew until the customer cancels, and those fees can add up.